EVENT: Roundtable for The Cambridge Companion to Manga and Anime

Roundtable for TheCambridge Companion to Manga and Anime

Featuring editor Jaqueline Berndt (Stockholm University), and contributors Akiko Sugawa-Shimada (Yokohama National University), Patrick W. Galbraith (Senshu University), Bryan Hikari Hartzheim (Waseda University), and Stevie Suan (Hosei University)

February 19th, 17:30-19:30

Hosei University, Ichigaya Campus
Ouchiyama Building, Room Y401

Online attendance is available, please sign up here: 
https://forms.gle/bxwWaA34KU4EHqiH7

This roundtable foregrounds contributors’ experiences with The Cambridge Companion to Manga and Anime: reading each others’ chapters and rereading one’s own in context, considering teaching applications in different settings, and looking ahead to potential future research within and without Japan studies.

The Cambridge Companion to Manga and Anime, edited by Jaqueline Berndt (Cambridge University Press 2024), addresses manga and anime as media forms. Their companionship may be obvious from the perspective of non-Japanese fan cultures or research fields invested in Japanese popular culture, franchising, and classroom pedagogy. But as comics and animations, manga and anime also diverge, and not all types of manga and anime interconnect easily. To conjoin them as two distinct while interrelated media forms, this Companion is divided into thematic sections that, in principle, consist of two chapters, one taking the perspective of manga studies and the other taking the standpoint of anime research. These thematic sections stretch from investigating textual forms such as visuals, voice, serial narrative, and characters to genres and forms of production, distribution, and use. The prevailing form-conscious approach results from the central position ceded to mature readers and viewers, acknowledging their imaginative and critical agency. More importantly, it allows to foreground analytical tools that are applicable to changing contents and situations, up to and including non-Japanese productions and usages of the two media forms.

“Manga” is often translated as Japanese comics, just as “anime” is frequently generalized as Japanese animation. But scholarly interest in manga and anime has expanded beyond Japanese studies in recent years. This Companion limits its scope to comics and animations that are recognized as manga and anime on a global scale, which are also the types that interconnect easily. The main emphasis is on entertaining fiction and, most specifically, serial narratives. Professional and official, that is, corporate productions are prioritized. In addition, this Companion confines itself to Japanese productions. But the underlying motivation is not to emphasize nationally specific concepts at the cost of transnational flows or to generate knowledge about Japanese culture utilizing manga and anime. Instead of manga/anime studies serving Japanese studies, the latter’s expertise aids the exploration of manga and anime as locally situated transcultural media forms. All contributions are based on primary Japanese-language sources and intimate knowledge of public, subcultural, and academic discourses concerning manga and/or anime. In equal measure, the individual chapters draw on globally shared, mainly English-language scholarship in comics studies and animation studies. While these new research fields facilitate the focus on manga and anime’s media specificity, familiarity with the particularities of the Japanese environment and its histories helps balance media specificity and transmediality.

Providing insights into the media forms themselves through deliberately analyzed examples and concurrently introducing up-to-date scholarship in an accessible style, this Companion offers an authoritative model for research in the burgeoning research fields of manga studies and anime studies to newly interested and highly experienced readers.

On Pedagogy and the Personal: Teaching Media, the Nation, and Globalization about/in Japan

Link to book chapter: “On Pedagogy and the Personal: Teaching Media, the Nation, and Globalization about/in Japan” in Teaching Japan: A Handbook, edited by Ioannis Gaitanidis and Gergory S. Poole. Japan Documents, Far Eastern Booksellers: Tokyo, Japan. 2024: 22-37.

This chapter details the pedagogical background and class structure of the 300-level class “Media and the Nation,” which interrogates the concept of the nation through the examination of different media in the context of modern Japan. It also provides an overview of another class that developed out of it, “Media and Globalization,” which focuses on one media (anime) and how it is riddled with transnational dynamics, even if it is closely associated with Japan. These classes were designed to give students some tools to think about the national and how it is inextricable from transnational interconnections and global contexts. The aim was to explore how the national frame operates, specific examples of where it manifests, the fault lines it can reveal, its intersections with different patterns of transnationality and globalization, how these all shift over time, and have enduring relevance to students’ daily lives.

動畫行爲者的演出:跨越疆域與身體 (“Performing Anime’s Actors: Across Borders, Across Bodies,” translated into Chinese by Ming Hong Tu)

Link to book: 「動畫行爲者的演出:跨越疆域與身體」(“Performing Anime’s Actors: Across Borders, Across Bodies,” translated into Chinese by Ming Hong Tu) in 『故事與另外的世界:台灣 ACG 研究學會年會論文集1』, edited by Ding Gang Liu, Yiyun Li (奇異果文創事業有限公司: 台北, 2023)

Translated from the keynote speech of the 1st Animation Comics Games (ACG) Research Association Conference in Taiwan. This talk begins with examining a common method of analysis of anime which focuses on an anime as the commentary of the director about Japanese society. It explores how this method “acts” as it frames the understanding of where the creative locus of anime is located. By attending to the performance of anime as a media-form, with the enactment of animation as central to its production, a different conception of anime, who makes it, and where it comes from, is brought into view. Indeed, many of anime’s animators, colorists, and background artists are located outside of Japan—something which is not just a recent development, but reaches back decades to the very early days of TV anime. Taking account of their contributions to the performances of anime’s animation enables us to rethink cultural production under globalization. To sustain a shift in the way anime is conceptualized, the second portion of this talk explores the dynamics of such performances of anime to enable lasting recognition of the importance of the aesthetics of animation. The operations of anime’s character acting are analyzed through the examination of two distinct but interrelated modes of performance. The first, embodied performance builds characters through their individualized movement, similar to Method Acting. The second, figurative performance, constructs characters through combinations of reiterated codified expressions. Exploring such aesthetics of animation provides insights not only into anime but also the implications of how these modes of performance operate in our everyday lives.

Stevie Suan on his book, Anime’s Identity, Interview by Wendy Goldberg at CaMP Anthropology

Interview by Wendy Goldberg on Anime’s Identity: Performativity and Form beyond Japan at Ilana Gershon’s site CaMP Anthropology. In the interview, I discuss some of the ideas behind the book, transnational cultural production, and different modes of performing the self under neoliberalism: https://campanthropology.org/2023/02/13/stevie-suan-on-his-book-animes-identity/

Association of Asian Studies Digital Dialogues – Mechademia: Critical Vistas Upon Global Asian Studies

Mechademia—an intellectual community built around a conference and a journal (University of Minnesota Press)—has stood at the forefront of youth-focused Asian popular culture scholarship since its inception in the early 2000s. With its emphasis upon manga, anime, video games, and other forms of East Asian popular culture and their fan bases, Mechademia has regularly brought together scholars, fans, and practitioners in seeking common dialogue, fresh approaches, and innovative insights. 

This Digital Dialogues session seeks to probe the interconnections between Mechademia and Asian Studies. We begin with a brief history of Mechademia led by its founding organizers discussing the impetus for creating the conference and journal. The discussion subsequently broadens to address the following questions:

  • What is the place of popular culture studies in the larger field of Asian Studies?  What can popular culture studies contribute to Asian Studies (and vice versa)?
  • How do fan cultures contribute to our understandings and interactions in Asian Studies?
  • What roles do race, gender, class, nation, and other structuring properties play in the study of fan cultures, with a particular eye to Asian Studies?
  • How might querying popular culture studies help queer Asian Studies?

Session Participants: Edmund Hoff, Thomas Lamarre, Frenchy Lunning, Kazumi Nagaike, Stevie Suan, Christine R. Yano (Moderator)

“Materialities across Asia” Introduction – Mechademia Journal Issue 12.2

Link to article: “Materialities across Asia” Introduction – Guest Edited by Stevie Suan. Mechademia: Second Arc (Materialities Across Asia) 12, no. 2 (Fall 2020): 1–5.

The theme of this issue of Mechademia is “Materialities across Asia,” exploring how attending to materiality and medium can reveal the transnationality of media in/across/from Asia. The articles submitted to this issue tended to focus on East Asia, but the various frameworks employed aim to emphasize media-specifics and cross-border flows more generally. Analyzing contemporary media such as anime, manga, webtoons, 2.5D theater, the labor that produces them, and the sites of their sale and engagement with fans, this issue underlines how materiality seems to both locate us and expose the intensity of movements occurring.

Anime’s Spatiality: Media-form, Dislocation, and Globalization

Link to article: Anime’s Spatiality: Media-form, Dislocation, and Globalization. Mechademia: Second Arc (Materialities Across Asia) 12, no. 2 (Fall 2020): 24–44.

The over-arching tendency of anime research in academia (both inside and outside of Japan) has been to see anime as a “Japanese media product,” analyzing anime for sociological readings of Japan and its society. However, attending to anime’s media-form—its conventionality and the material actualities of its production processes—would reveal that while Japan is a central node in anime’s production, significant portions of the animation of anime productions have actually been produced throughout Asia for decades. In addition, there are an increasing number of anime produced outside of Japan (for Japan and other markets). Such facts invite multiple inquiries: How do we account for anime’s transnational labor, operating inside and outside of Japan? How do we conceptualize cultural production when anime’s visual conventions are animated outside of Japan? Are these merely “copies” of “authentic (Japanese) anime”? Can we conceive of a new geography to engage with this transnational dynamic?

From this standpoint, contrary to the tendency to “read Japan through anime,” there is a complex politics of place that intersects with the framework of the nation, in conflict with the transnational flows that define this moment of globalization, all enacted through the media-form of anime. Drawing on media studies and performance studies, this paper examines how anime’s performance of media-form does not insist on the neat, ordered world of the nation-state, as on multiple different levels anime explores a difficult, complex geography, enacting the tensions of contemporary globalization. Such complexities are revealed through an analysis of place-focused anime depicting locations in Japan and China (specifically the Chinese-Japanese co-production, Shikioriori), highlighting the dynamics of transnationality rather than a (national) locality on multiple levels.

Repeating Anime’s Creativity Across Asia

Link to book (chapter): Repeating Anime’s Creativity across Asia  In Trans-Asia as Method: Theory and Practices, edited by Jeroen de Kloet, Yiu Fai Chow, and Gladys Pak Lei Chong, 141–60. London and New York: Rowman & Littlefield Publishers, 2019.

Anime production, which is usually thought of as located in Japan, has a long history of transnational production within Asia. In this chapter, I focus on this creative industry across Asia, instead of focusing on Japan, in an attempt to rethink how transformations of our notion of creative production can alter the concepts we use to consider regionality through the media produced. For this, I take a formalist approach, examining the mechanics of creativity as it applies to anime and engaging with the dynamics of anime’s transnational system of production. I analyze anime’s recognizability, taking anime as a media-form with repeated patterns, showing how anime itself is sustained on a type of iterability with minor variation, providing an alternative to dominant conceptions of creativity, which valorize “originality” and departure from trend. I then consider the implications of this in regards to recent transnational anime productions and propose how to (re)consider anime’s history of outsourcing labor across Asia. While the focus is mainly on recent works that relate to China’s creative industries due to the current production practices in regards to anime, there will also be attention paid to other places in Asia that have been part of anime’s transnational production network.

グローバルな舞台でローカルなアニメが演じるアイデンティティ危機 ―『フルメタル・パニック! The Second Raid』を中心に

Article in Japanese: グローバルな舞台でローカルなアニメが演じるアイデンティティ危機 ―『フルメタル・パニック! The Second Raid』を中心に 京都精華大学紀要 第48号  March, 2016: 3-20.

In TV anime series, narrative and character, among other elements, tend to be highly conventionalized. These conventions are a significant part of how anime is produced, recognized as anime, and interpreted. It is through the performance of these conventions that anime articulates its identity. In this study, I analyze how anime’s conventionalized patterns are performed within the context of shifting tensions between the local and global. This will be explored through an examination of Full Metal Panic! The Second Raid (TSR: 2005), an anime historically situated during the peak of anime’s exportation boom and the JSDF’s deployment to Iraq (2004-06), and which can be read as thinking through identity, globalization, and military narratives. I examine how TSR performs anime’s established conventional patterns in a manner that questions the logic of those conventions, engaging with the anxieties of expanded exportation of a previously local, niche product suddenly exported on a global scale with government backing, and the contemporaneous media discourse on the expanded militarization of Japan. The identity crisis of the main character, Sousuke, acting as the core, conventionalized plot of the series, will be analyzed in relation to the identity of anime itself. Through Sousuke’s identity crisis TSR raises questions about anime’s conventional logic (the narrative and character conventions that appear commonplace), and their connections to the ethics of using lethal force (even in defense), problematizing conventional anime narrative structures and military narratives in general.